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William Hill expands online casino offerings with Slot Factory partnership

Updated by Ralph Trayfalgar

William Hill, one of the most prominent global iGaming brands, has signed an alliance with Slot Factory to expand their interactive casino software offerings. 

The platform software partnership will see William Hill casino incorporating a wide selection of both new and old content from Slot Factory for their various betting platforms and products. 

Notably, Slot Factory will provide William Hill with acclaimed games such as Buffalo Gold, Cleopatra’s Steps, Super Prize Picket, Fabled Fortunes, and Fruit Fighter, as well as any future games that the developer releases throughout the length of the partnership. The releases will initially move forward with the launch of Big Blox Bonus, but that it will subsequently add more of its own original slot games.

Slot Factory, the B2B iGaming brand of InTouch Games, has released over 200 individual slot game titles that have been distributed by some of the best casino sites online such as 1xBet, 888 Casino, and bwin. 

Craig Staples, Director of Gaming Content for William Hill, expressed the company’s excitement on the partnership, praising the hard work and dedication that went into developing each individual title and expressed his appreciation for the in-house method of game development that Slot Factory had been employing.

This in-house development process used by Slot Factory includes trials on dedicated B2C websites that are owned by the company. This gives the company an advantage over its competitors in determining what specific adjustments need to be made in order to reach more people and to seek better engagement and retention.

Charles Mott, Head of Commercial Operations for Slot Factory, stated that the company was committed to continuing to provide outstanding content to customers and that William Hill shared those values. Slot Factory has been working toward broadening its presence in the gaming industry and increasing the number of business relationships it maintains with companies to which it can supply content.

At the end of April, Slot Factory announced that it had successfully concluded a content distribution partnership with MrQ, a website that caters to B2C customers.

Over the course of the past few months, Slot Factory has experienced growth that has been both stable and scalable, which has resulted in a successful fiscal year. Slot Factory has demonstrated a particularly resolute commitment to online pokies sites, which the company now hopes to expand upon through its most recent partnership with William Hill. 

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