By Donna De Mesa , Updated: New Zealand's first licensed online casino regime clears its first hurdle. The Department of Internal Affairs (DIA) opened applications for Expressions of Interest (EOI) on July 17, 2026, and that window closed on August 14. Up to 15 licences are up for grabs, with operators who submitted an EOI moving on to the next stage. An auction is expected in September.
For Kiwi players, this process decides which sites will be legally available from December onward. Here's how the three stages work, where things stand, which operators are bidding, and what changes for players once licensed casinos go live.On 1 May 2026, New Zealand did something it had never done before: it made online casino gambling legal.Why New Zealand Is Licensing Online Casinos Now
Not tolerated. Not ignored. Legal, with rules, licences, and a government body enforcing them.
Until this year, New Zealand had no licensed domestic online casino market. Kiwis could legally gamble at offshore sites based in Malta, Curaçao, Gibraltar, and dozens of other jurisdictions, with no formal regulation covering player protections, dispute resolution, or tax obligations to New Zealand.The Online Casino Gambling Act 2026 is the biggest shake-up to NZ gambling law in decades. If you play at online casinos in New ZealandThat changed with the Online Casino Gambling Act 2026, which came into force on 1 May 2026. The Act authorises the Secretary for Internal Affairs to issue up to 15 online casino licences through a competitive process. The cap is deliberate. It allows enough operators for real competition, while staying few enough that the DIA can actually supervise them. Each licence covers a single casino brand, runs for up to three years with one possible five-year renewal, and no single entity can hold more than three., or you're thinking about it, here's what's changing and what it means for you.
Inland Revenue estimates the NZ online casino market at NZ$ 300 million to NZ$ 800 million a year, with some industry estimates suggesting the real figure is higher. That money has been flowing to offshore operators and out of New Zealand's tax base. Pulling it into a domestic framework is the whole point of the Act.New Zealand has had a complicated relationship with online casino gambling for years. Technically, operating an online casino from within NZ was illegal. Playing at one wasn't. So Kiwis piled into offshore platforms (Curaçao-licensed, Malta-regulated, or somewhere in between), and the government collected no tax and had no real oversight over how those operators behaved.
The licensing process runs in three sequential stages, and there's no re-entry if you miss one.The scale of the problem got hard to ignore. By the 2023/24 financial year, around 156,000 New Zealanders were gambling at overseas online casinos. Inland Revenue put the total market somewhere between NZ$300 million and NZ$800 million, with industry estimates running even higher.
The government's take was simple: prohibition wasn't working, it was just pushing the problem offshore. A licensing model, the same approach already used in the UK, Ontario, and across much of Europe, was more likely to cut harm than pretending the market didn't exist. That's what pushed the Online Casino Gambling Act 2026 from idea to law.Stage 1: Expression of Interest (now closed)
The Act sets up a licensing regime run by the Department of Internal Affairs (DIA). Up to 15 online casino licences will go out to qualified operators. Those operators can legally serve New Zealand players and advertise to them. Everyone else, once the transition period ends in December 2026, can't.Full name and physical address of the business and its officers
The 15-licence cap isn't an accident. The government wants a tightly controlled market, not an open one. Licensed operators will have to meet strict responsible gambling standards:Background on the company and its leadership, including any history of regulatory breaches
On tax, licensed operators will pay a 16% online gambling duty, with 4% of that ring-fenced for community causes like sports clubs, charities, and local groups. A 3.5% quarterly levy on profits and a problem gambling levy apply too. Want to know how this changes what you can deposit and how? Check our guide to Stage 3: Licence Application (October–December 2026)casino payment methods in NZ .
Winners of the auction move to a full licence application, including a business plan and detailed strategies for advertising, consumer protection, harm prevention, and compliance. The Secretary won't grant a licence unless convinced the operator can meet the requirements.Until December 2026, not much changes day to day. Offshore casinos currently operating in NZ can keep going under transitional arrangements. You can still play at the same sites you use now.EOI notified and opens
From December 2026, the field narrows. Only the 15 licensed operators can serve NZ players. Offshore sites that don't land a licence have to block Kiwi players, though the law doesn't punish players who keep using unlicensed sites. Enforcement goes after operators, not players.
The upside: the 15 licensed operators will actually be accountable. You'll get formal dispute resolution if something goes wrong, and their games get independently audited. Want to compare what's out there before the market narrows? Our list of the 14 August 2026best online casinos in NZ is a good place to start.EOI window closes
The downside: less choice. Fifteen sites is a small number for a market that currently has hundreds of options. Players chasing bigger bonuses, a wider game selection, or fewer restrictions can still go offshore, and won't face any legal penalty for it.
Licensed operators can advertise. That's the whole point of the licensing model. But the rules are strict. From the moment the market goes live:
The affiliate marketing ban is the part that hits closest to home for sites like ours. Once the market goes fully live, licensed operators can't promote themselves through review sites or affiliate partners. It's a tighter rule than most other regulated markets, and it'll change how Kiwis find and compare casinos over the next few years.Online gambling duty increase takes effect
The biggest name to watch is Entain, the operator behind TAB New Zealand and UK brands Ladbrokes and Coral. On its FY25 earnings call, Entain CEO Stella David said the company plans to go after three of the 15 available licences, pointing to its partnership with TAB New Zealand as an edge. Right now, Entain is the only operator set up to cross-sell between sports betting and casino gaming.First licensed operators expected to go live
Beyond Entain, expect a handful of European-licensed operators with solid compliance records to apply. The NZ$19,000 EOI fee weeds out anyone not serious. Operators with a track record in regulated markets, especially ones already used to MGA or UKGC standards, are the most likely candidates. Follow individual operators through our casino reviews section .1 June 2027
The September 2026 auction is the moment that'll tell us the most. Who shows up, and what they're willing to pay, says a lot about how seriously the international gambling industry takes the New Zealand market.Final cutoff for transitional arrangements
Licensed operators have to offer a controlled but credible game library. Online pokies will be the main event, but with the autoplay ban and the one-game-at-a-time rule, the experience will feel more deliberate than what offshore platforms usually offer. Live dealer games, think Who's Already Biddinglive roulette and live blackjackTwo operators have publicly confirmed their intent., should show up on most platforms given how popular those formats are with NZ players.
Entain, the group behind Ladbrokes and Coral, has been the loudest advocate. During its FY25 earnings call in March, group CEO Stella David confirmed Entain is targeting three of the 15 licences, the maximum any single entity can hold. Andrew Vouris, CEO of Entain Australia and New Zealand, has pointed to the company's exclusive tie with TAB New Zealand as a real edge. It could end up the only operator offering both sports betting and online casino gaming under one brand. CFO Rob Wood told analysts Entain expects to capture up to half the market, which he sized at around £600 million. That's the pound-sterling figure Entain uses in its own investor reporting, roughly NZ$ 1.3 billion at current exchange rates,well above Inland Revenue's NZ$ 300-800 million estimate.Game auditing rules mean every title on a licensed platform has to meet verified RTP and fairness standards. For players, that's a real step up from the unverifiable claims some offshore operators make today.
SkyCity Entertainment Group has also confirmed it plans to apply. CEO Jason Walbridge has welcomed the regulated framework, though SkyCity had lobbied for fewer licences and a domestic-operator preference earlier in the process and didn't get either. SkyCity currently runs its NZ-facing platform out of Malta.The new rules don't ban bonuses, but they'll change how bonuses are built. Deposit-based bonuses, including What Licensed Operators Have to Dodeposit match offers and free spinsWinning a licence marks the start of obligations, not the end., will have to comply with responsible gambling requirements. Offers built to pressure players into depositing more than they meant to won't be allowed.
On payments, the credit card ban is the change that'll hit players hardest day to day. Debit cards, bank transfers via POLi, and e-wallets stay fully permitted, but anyone currently using a credit card at offshore casinos will need to switch. The idea is to keep people gambling with money they actually have.Player protection:
Mandatory deposit, time, and spend limits. Self-exclusion tools, including an indefinite option. Monitoring for signs of problem gambling, with the ability to exclude a player for up to two years. A mandatory five-minute break after 60 minutes of continuous play, with pop-ups showing session time and losses.There are real questions about whether 15 licences is enough to pull players off the offshore market. Kiwis chasing bigger bonuses, more games, or fewer restrictions will still be able to reach offshore platforms, and the law doesn't penalise players for using them.
The UK, Ontario, and other licensed markets show that regulation does pull a real share of players into the licensed side. But the offshore market doesn't vanish, it competes. Ontario launched its regulated market in 2022, and licensed operators there have grabbed a big chunk of the market, but offshore platforms are still active and easy to reach.Advertising restrictions:
No sponsorships, no celebrity endorsements, no affiliate marketing, no paid influencer deals. No broadcast ads within 30 minutes of live events, either side. No targeting under-18s or audiences where more than 20% are under 18. Harm-minimisation messaging is mandatory in every ad.New Zealand's regulated market is built to be better, not just legal. Whether that's enough to pull most Kiwis away from where they already play comes down to the 15 licensed operators themselves, their game libraries, payout speeds, customer service, and how they handle player complaints. We'll know a lot more by early 2027.
Yes, for players. It's always been legal for Kiwis to gamble at offshore online casinos. What changes is on the operator side: from December 2026, only DIA-licensed operators can legally serve NZ players. There's no penalty for players who use unlicensed sites.
The 24-hour lock on switching deposit methods matters too. Add a new payment method at a licensed casino and you're stuck with it until the next day. This is a harm-reduction rule, but for those who juggle multiple wallets across sites, it'll feel like friction.Not yet. Offshore casinos operating in NZ today can keep serving you under transitional arrangements until 1 December 2026. After that, if your casino hasn't secured a licence, it has to stop taking NZ players, and you'd need to withdraw your funds before then.
Players aren't the ones breaking the law here. The DIA's enforcement powers target operators, not the people using them. But access will probably narrow in practice as responsible unlicensed operators geo-block NZ players on their own rather than risk enforcement. Ones that don't are looking at take-down notices, payment provider restrictions, and fines.No. Inland Revenue doesn't treat gambling winnings as taxable income for recreational players. That could change if you're gambling as a business or profession, but for the average player, winnings stay untaxed.
If your current casino doesn't end up licensed, you'll have two options come December. You can move to one of the 15 licensed alternatives, or keep using an unlicensed site knowing it's operating outside NZ law with none of the DIA's player protections or dispute resolution behind it.Entain (TAB New Zealand, Ladbrokes, Coral) is the name most people are watching, given its existing NZ presence. Beyond that, expect established European operators with MGA or UKGC licences to apply once the EOI window opens.
It has to stop serving NZ players by 1 December 2026. You won't be breaking any law for having used it, but you'll need to withdraw your balance before the site cuts off access.
Online Casino Reviews NZThe licensing process is still early days. We'll keep this page updated as the DIA releases more detail on the auction, which operators apply, and what the final licensed market looks like. Check our NZ casino news page for the latest, or browse our NZ casino reviewsGambling should be entertaining. If it stops being fun, seek help at gamblinghelpline.co.nz or call 0800 654 655. for what's currently worth playing.
Gambling should be fun. If it stops being fun, get help at gamblinghelpline.co.nz or call 0800 654 655.