NSW extends multicultural gambling support with 'The Number that Changed our Life' campaign

By Ralph Trayfalgar, Updated: MAY 03, 2023

The government of New South Wales has extended their support to the Chinese, Vietnamese, Korean, Arabic, and Hindi communities with a new gambling support campaign.

This multimedia campaign, titled 'The Number that Changed our Life', can now be seen on print, radio, TV, and social media platforms, and was aimed at persuading problem gamblers from minority communities to seek help when they need it.

"Even though culturally and linguistically diverse communities gamble less than the general population in New South Wales, they are more vulnerable to gambling harm and experience more gambling problems than the general community," noted Kevin Anderson, NSW Minister for Hospitality and Racing.

"It can be difficult for anyone to come forward and ask for help. For some, there may be cultural sensitivities to gambling, which makes it harder for them to talk to their families or friends, or which may make recognising when someone is in trouble harder to identify," added Mark Corse, Minister for Multiculturalism.

"This campaign helps to cut through to both those that are experiencing trouble, their friends and family around them, and ensures no one is left to suffer alone in silence."

GambleAware offers comprehensive information, resources, and counsellors in a number of different languages. However, Natalie Wright, who works for the New South Wales Office of Responsible Gambling, claims that the most difficult step is the initial one: asking for help.

"The number that changes your life won’t be one of those lucky numbers that never come through, it’s the number for GambleAware’s counselling service," said Wright. "That might be the biggest win you have."

The government of New South Wales (NSW) previously announced its intent to establish a new independent casino regulator in June 2022, alongside plans to implement a series of "tough new measures" for the casino industry.