Ladbrokes, a gambling and sports betting company, demonstrates how betting brings people together through their new community wagering feature called Mates Mode.
Ladbrokes recently released an advert that depicts the camaraderie of four friends who do everything together as a group. The new campaign, which was developed by creative advertising firm The Monkeys, which is a subsidiary of Accenture Interactive, is part of the betting group's continuing 'Ladbroke It Together' marketing campaign in the country.
Mates Mode distinguishes Ladbrokes in Australia as the first bookmaker to allow its customers to interact with one another while betting on a mobile app. When using the Ladbrokes mobile app, customers can chat with one another, share tips, and start separate betting pots with their friends.
The release of the advert, was the responsibility of Entain’s chief marketing officer Mr. James Burnett, who is also responsible for . Burnett said: “For our Ladbrokes punters, we’re thrilled to now offer them Mates Mode. We know there is nothing more enjoyable than experiencing racing and sport with mates, so we’ve mirrored this experience through our new <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KK74LM3" height="0" width="0" style="display:none;visibility:hidden"> best-in-class gambling product
