Netent Adds New Branded Pokies to Portfolio

By Dale Shelabarger, Updated:

This week Netent adds new branded pokies to their ever-growing portfolio by launching the exciting new pokie games: Street Fighter II: The World Warrior and Gordon Ramsay: Hell’s Kitchen. The Swedish developer made the announcement on Tuesday at ICE London – one of iGaming’s premier industry events. Both the netent pokies are in the final stages of development and are expected to be unveiled in the coming months.

Street Fighter II Branded Netent Pokie

Street Fighter II is one of the most successful video games of all time. Originally developed by Capcom as a land-based arcade game, it was successfully ported over to the SNES console in 1994 to much fanfare. The game has spawned numerous sequels which have been release across a variety of gaming platforms.

The original game featured cutting-edge visuals for the time and allowed players to choose from a variety of characters with unique fighting styles. All of these iconic characters will feature in Netent’s slot and include Ryu, Ken, E. Honda, Chun Li, Blanca, Zangief and Dhalsim.

Speaking about the announcement, Netent Director of Games Bryan Upton remarked:

“The release of Street Fighter II: The World Warrior took the arcade world by storm in the early nineties and today it is widely considered as the ultimate classic video game that continues to entertain fans almost 30 years later,”

“At NetEnt, we strive to deliver content that – much like Street Fighter – raises the bar in what is possible in gaming and we are immensely proud to be working with such an iconic franchise especially something in tune with the retro trends right now.  It is a dream come true to work on brands like these. Street Fighter II really allows us to bring something new and innovative to the market that no one else can.”

Gordon Ramsay: Hell’s Kitchen

Renowned chef and media personality Gordon Ramsay is also set to be the subject of a Netent branded pokie. The foul-mouthed foodie garnered international acclaim as a Multi-Michelin-starred chef and has also become a star of the small screen. His Kitchen Nightmares and Hell’s Kitchen television shows have been huge successes both in the UK and US. The latter, currently in its eighteenth season, forms the basis of Netent’s new game available soon at the best NZ casinos. Given Ramsay’s colourful language, the game is to be aimed squarely at adult players.

Bryan Upton On New Branded Pokie:

“Gordon Ramsay is a true rock star of the restaurant world. His strong personality and use of colourful vocabulary as front-man of Hell’s Kitchen have earned him legend status as a multi-Michelin starred celebrity chef, with fans all over the world. Just as importantly, this allows us to produce a true slot with a strong narrative and a lot of adult fun! We can’t wait to see what our players think of what we have in store for them.”

The blockbuster deal was negotiated with Ramsay’s licensing agent, Global Merchandising Services. Licensing Manager, Jens Drinkwater said of the new partnership:

“NetEnt’s commitment to entertainment has made it a clear leader in the online casino industry and we’re thrilled to support the company with the addition of Gordon’s branded title.”

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